Breaking Down Crowdsourcing

At CrowdConf (2010), Patrick McKenna, founder of crowdsourcing firm LiveOps and president of Kineks, generally described the three levels of labor as follows:

(1)   Transactional: tasks that can be delegated or assigned to an individual or entity with specific instructions and expectations for the completed work

(2)   Relational: projects and tasks that are interpersonal in nature, and frequently require interaction and collaboration among more than one team member to complete the work

(3)   Creative: requires intellectual and/or creative content from an individual, often based on ambiguous instructions or loose guidelines

McKenna emphasized the potential and scalability of the transactional work, offering a “formula” for profitability in crowdsourcing: find a pile of cash with transactional tasks;  understand how you add value to the transaction, by lowering costs, increasing quality, increasing the speed of answers; and build a process that leverages the crowd and an interface that enables the crowd to optimize the transaction (CrowdConf, 2010).

Posted on April 16, 2012, in Crowdsourcing. Bookmark the permalink. Leave a comment.

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